Symbridge is a trading platform for institutional and professional traders to buy, sell and exchange digital assets.

I was hired to create design for the product, consult on the corporate identity and establish design workflows.

Startup phase, no user base to conduct research, time pressure — project was to be created in mere months.

I went with creating the design strategy first, addressing the need to start immediately and adapt on the go. Organized workshops with stakeholders to collect BRDs, in parallel worked closely with the product and dev teams acting like a bridge between them.

I was working brandless in the first phase, layed out design items to adapt to the later-to-come brand identity and communicated that to the team. Design library was the single source of truth.

Started brandless, layed out design items to adapt to the later-to-come brand identity, communicated that to the team. Design library was the single source of truth.

Delivered MVP in time secured the project's GTM strategy, funding and introduced agile workflows to the team.

I've learned how to align business needs, especially time with the workflows, adapt on the go and to plan design pivots in advance without jeopardizing the work already done.