Tokenization Platform

About

VC-backed institutional blockchain platform for tokenization, trading, settlement, and ownership of assets.

My role

Managed and led the design team on the in-house startup, introduced Scrum framework to our processes as Scrum Master.

Pain points

Reusing legacy features for a new market.
Completely new distributed international product team.
Change management.
Limited access to the end users due to the nature of the product.
Blockchain technology itself as it deals with entities like wallets, security keys etc.

Research, workshops with experts and synthesis of found data

Execution

Workshops with the stakeholders, communication with teams, advocating for agile methodologies. Later Scrum implementation for team within different timezones EU and US. I've coached the design team and mentored them in the cutting edge design methodologies and tools.

We conducted testing on available commodities market experts and while matching some design decisions to existing products, we went further and improved the UX whenever it was possible.

Enormous amount of data to be analysed and represented. Here: token lifecycle
Before pivot the design was light themed

Final result

Robust design system also available in code, friendly user experience and interface for all subsystems like admin panel, OTC trading. All major business workflows were digitized and usable.

This trading screen became the major feature that determined the design pivot: traders prefer dark themed apps
Unified solutions for many usecases make sure the platform design is consistent and easy to use

Impact

Product ready for the US market. High performing team, increased delivery speed.

Key takeaways

I've learned even more about working with different cultures and time zones, onboarding teams. I honed my skills in team management, hiring, onboarding and bidding farewell to those who leave. I learned the Scrum framework better and became a fond (not blind;-)) adept of it.