I joined as the first designer and scaled the team to five. My role combined hands-on design (flows, UI, prototyping) with team leadership and cross-unit collaboration. I also adapted our corporate identity into a product-ready visual system, built the design ops foundation, and eventually stepped in as Scrum Master to improve delivery rhythm.

One of the biggest challenges was working in a highly regulated B2B environment without access to live users. We relied heavily on internal domain experts, client-facing teams, and product management for input and flow validation. This required a flexible, iterative mindset to confidently design with limited direct data.

We held product-design sync meetings twice a week to maintain alignment. These sessions allowed us to share upcoming plans, discuss design discoveries, and coordinate delivery schedules. This continuous communication enabled faster, more accurate decision-making and boosted overall team productivity.

We used Figma for rapid prototyping and collaborative design work, while Jira and Slack supported project tracking and team communication. Development leveraged Angular Material components for faster implementation, and our shared design-in-code library ensured consistency and reusability across teams, minimizing design-dev gaps.

Midway through the project, I led a system-wide design pivot focused on unifying UI patterns and reducing inconsistencies. This was essential to maintain quality and speed as scope grew and the team expanded, helping us deliver more efficiently without sacrificing the user experience.

EU business unit: Initial tokenized and traded value on the early-stage platform in Europe around 900 million Euro. Glencore and GPF, world's largest metallurgical suppliers, were among the first clients who onboarded.

US business unit: regulatory compliant market-ready tokenization platform with trading venues like fast spot trading, OTC tools, full tokenization-redemption product lifecycle, extended with admin panel and customer support tools. US business unit platform: regulatory compliant market-ready tokenization platform with trading venues like fast spot trading, OTC tools, full tokenization-redemption product lifecycle, extended with admin panel and customer support tools.

I gained valuable experience leading design in ambiguous environments with limited user data, balancing speed and quality, and scaling a team. Working with legal requirements and KYC processes enriched my knowledge in regulatory projects. This project also expanded my Scrum Master skills and deepened my ability to lead multi-disciplinary international teams.