As head fo design I was hired to lay foundation for the design function and design governance in company, own the end-to-end design strategy across the ecosystem. And also to create the product design: design architecture, design system and the vital multi-party workflows.

I worked closely with Product Owners and Product Managers as primary counterparts, engineering teams across multiple domains, i.e. frontend, backend and ledger, and internal stakeholders including executives responsible for operations and compliance.

How do you design a product from zero to one that:

• Meets regulatory and compliance requirements
• Supports multi-party financial processes
• Scales across jurisdictions without impairing the user experience
• Maintains clarity, confidence, and precision in high-risk interactions

The challenge was making complexity legible and operationally safe.

I approached Atomyze as a connected system and started working from the business goals and workflows. The compliance steps were embedded on system level and made clear and predictable. I've aimed at reducing the cognitive load by keeping the user in consistent environment that supports their intent.

Early work was primarily focused on mapping the full asset lifecycle, identifying all core user roles, permissions and decision points. The regulatory gates, i.e. steps that ensured regulatory compliance, were defined and aligned with the user actions. This system was at core of all future UI decisions.

On a large project like this it was vital to define the rules by which design decisions were made. I've introduced the design governance model. It included major collaboration workflows, review and acceptance criteria, involved business, product and technical stakeholders in the early design stages.

To maintain brand consistency I've developed guidelines and introduced approval process for different business units, as well as knowledge sharepoint. This system was documented and owned by the design team, and was weaved into the daily communication flows.