product design | SENIOR IC | SaaS b2b
tokenization and redemption of RWA
Codenamed rechain, this service allows easy creation, management and participation in referral programs. Meant for businesses, with human-centered design and powerful tools, this project was a startup within organisation that builds AI-based marketing tools.
Context
Where it started
While being not AI-based itself, acquiring business and referral network partners was intended to enable AI products to drive sales.
AI evolution enabler
While being not AI-based itself, acquiring business and referral network partners was intended to enable AI products to drive sales.
product design | SENIOR IC | SaaS b2b
tokenization and redemption of RWA
Codenamed rechain, this service allows easy creation, management and participation in referral programs. Meant for businesses, with human-centered design and powerful tools, this project was a startup within organisation that builds AI-based marketing tools.
Context
Where it started
Rechain started as an internal startup in a company that makes AI marketing tools, including outreach. For the MVP stage we needed to create end-to-end design that would cover flows and referral programs of the existing customers. It was meant also to easy onboard them. I was hired as senior IC designer to create MVP and foundation for the further product evolution. We worked together with the lean product and development team.
AI evolution enabler
While being not AI-based itself, rechain was meant to be a part of AI-driven ecosystem, playing crucial role in establishing trust and driving userbase growth.