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Case study: Symbridge
Symbridge
About
Symbridge was part of an VC-backed ($150M) FinTech startup, regulated institutional-focused Web3.0 ecosystem for digitizing, trading, settlement and ownership of RWA, built on top of Hyperledger Fabric SDK.
Role
I've joined the team as principal IC designer to create product design from 0 to 1.
Process
1
Stakeholder workshops, competition research, experts interview, BRDs
2
Wireframing, prototyping, creation of CJMs and flows. Alignment with business and development
3
Design language, design system, visual research
4
Designing UX/UI
5
Design validation via feedback cycles, iterations, HiFi prototypes user testing, supervision of implementation
Design system
Built with atomic approach and based on the brandbook it provides bold and premium feel to the product.
Colors concept
The color system reflects the idea of proximity. The most important items are "the closest” to the user and thus are brighter.
White is the major action color in order not to distract from the primary trading actions set in traditional red/green colors, and to keep colors minimal.
Brand
Product doesn't start nor end in user interface, and I've created brand communication to cover all the needs, from marketing to corporate communication.
