senior product designer | DESIGN LEADer

I make complex things simple. Fast-moving teams are my usual habitat, together we shape ideas into usable products. I love emerging technologies, unexplored frontiers and products that make impact.
linkedin.com/in/andy-ad | and.derbenev@gmail.com
case studies
Complex product design with planning
digital assets EXCHANGE for institutionals
Symbridge was a digital asset exchange built specifically for future-minded traders. My goal was to incorporate many institutional specifics into crypto exchange and apply corporate branding, which was on parallel track.
Innovative projects and team leadership
building team to create innovative Digital Sales Aid
Work in Progress
MVP design from scratch with wireframing
AI not forgotten: BUILDING Referral Programs SAAS
Codenamed reChain, this service allows easy creation, management and participation in referral programs. Meant for businesses, with human-centered design and powerful tools, this project was a startup within organisation that builds AI-based marketing tools.
Recommendations
Max Votek
Managing Partner at Customertimes
I have had the pleasure of working with Andy Derbenev in his capacity as a Manager and Team Lead at Customertimes, and I am thoroughly impressed by his exceptional leadership and managerial skills. Andy has a unique ability to streamline operations, enhancing the productivity and creativity of the design team.
Read full text on LinkenIn
Related case study
building team to create innovative Digital Sales Aid
Ely Tolen
Managing Partner at Customertimes
It is with great pleasure that I recommend Andy for any role in the UX product design field. Andy's leadership and expertise are evident in his ability to manage distributed teams effectively while tailoring designs to diverse cultures. He maintains a strong focus on delivering smooth user experiences and visually appealing interfaces.
Read full text on LinkenIn
Katie Carter
FinTech Product Management I AI & Digital Assets I Commodities I Risk & Data Management
I worked closely with Andy on the design of a complex FinTech product. One of Andy's greatest strengths is his collaborative approach to design. Andy actively seeks feedback, listens attentively to stakeholders' needs, and effectively incorporates suggestions into designs. Andy is a valuable team player who contributes innovative ideas and solutions to enhance the overall user experience.
Read full text on LinkenIn
Coming soon
Complex business processes
OTC bloomberg-inspired Trading for tokenization platform
Work in Progress
web3 investment portfolio management
Work in Progress
THERE AND BACK AGAIN: TOKENIZATION AND REDEMPTION OF REAL WORLD ASSETS
Work in Progress
senior product designer | DESIGN LEADer

I make complex things simple. Fast-moving teams are my usual habitat, together we shape ideas into usable products. I love emerging technologies, unexplored frontiers and products that make impact.
case studies
Complex product design with planning
digital assets EXCHANGE for institutionals
Symbridge was a digital asset exchange built specifically for future-minded traders. My goal was to incorporate many institutional specifics into crypto exchange and apply corporate branding, which was on parallel track.
Building scalable team to drive innovation in B2B
building team to create innovative Digital Sales Aid
I've build team and established work processes while creating innovative products for big B2B clients in pharma, consumer goods and other segments.
MVP design from scratch with wireframing
BUILDING AI SAAS for Referral Programs
Codenamed reChain, this service allows easy creation, management and participation in referral programs. Meant for businesses, with human-centered design and powerful tools, this project was a startup within organisation that builds AI-based marketing tools.
Recommendations
Max Votek
Managing Partner at Customertimes
I have had the pleasure of working with Andy Derbenev in his capacity as a Manager and Team Lead at Customertimes, and I am thoroughly impressed by his exceptional leadership and managerial skills. Andy has a unique ability to streamline operations, enhancing the productivity and creativity of the design team.
Read full text on LinkenIn
Related case study
building team to create innovative Digital Sales Aid
Ely Tolen
Managing Partner at Customertimes
It is with great pleasure that I recommend Andy for any role in the UX product design field. Andy's leadership and expertise are evident in his ability to manage distributed teams effectively while tailoring designs to diverse cultures. He maintains a strong focus on delivering smooth user experiences and visually appealing interfaces.
Read full text on LinkenIn
Katie Carter
FinTech Product Management I AI & Digital Assets I Commodities I Risk & Data Management
I worked closely with Andy on the design of a complex FinTech product. One of Andy's greatest strengths is his collaborative approach to design. Andy actively seeks feedback, listens attentively to stakeholders' needs, and effectively incorporates suggestions into designs. Andy is a valuable team player who contributes innovative ideas and solutions to enhance the overall user experience.
Read full text on LinkenIn
Coming soon
Complex business processes
OTC bloomberg-inspired Trading for tokenization platform
Work in Progress
web3 investment portfolio management
Work in Progress
THERE AND BACK AGAIN: TOKENIZATION AND REDEMPTION OF REAL WORLD ASSETS
Work in Progress